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World building

art, design, and editorial.

GRAPHX  is an American design practice
informed by research, storytelling, and architecture.

GRAPHX is founded by Gregory Ketant.
He has worked with Storefront for Art + Architecture, Rhizome, New Museum, Ariana Grande, and Daniel Arsham.

World building art, design, and editorial. Read
©️ 2024 greg.cool
Fantasy Architecture  LLC, 2025
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Short Film

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Short Film

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Printed Matter

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Designer Machines
Season 3

Designer Machines

Mega Memes
Season 2

Mega Memes

Quantum Architecture
Season 1

Quantum Architecture

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Nuclei

2019

Last Updated:
June 03, 2025

NUCLEI (2019) emerged as a pre-pandemic chronicle exploring New York City's underworld. Shot primarily at the Moore House projects in the South Bronx, this metaphysical portrait breaks down transmedia artist Lou Diamond's universe into cellular fragments—each scene offering a distinct window into the evolving layers of his identity.

Theme:
metaphysics
Fashion
music
crypto
Art

Credits

  1. Writer + Director
    Gregory Ketant
  2. Producer
    Gregory Ketant
  3. Executive Producers
    Lou Diamond
  4. Photography
    Matthew Dempster
  5. Sound Design
    Melo X
  6. Voice Over
    Jasmine Zepeda

Stack

  • Filmic Pro
  • Premiere Pro
  • After Effects
  • Adobe Illustrator
  • Eleven Labs
  • iPhone XS Pro
  • Canon Digital Camcorder
  • Sharp Hi - 8
2019

Nuclei

A South Bronx Tale

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footage
Nuclei was written by Lou Diamond Torres.
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Pre Pandemic

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ninj
underworld
The film was shot in location throughout New York City.
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