RBW, a premier LED lighting manufacturer with clients like Ace Hotel, Rockwell Group, and Meyer Davis, sought comprehensive rebranding during rapid growth to strengthen market position. After conducting numerous workshops, what emerged was the Higher Quality of Light campaign to transform the company's strategic, brand, and visual direction both internally and externally.

Wat-aah! was a bottled water company that aspired to make healthy hydration appealing to young people. The Taking Back the Streets was a national campaign created to transform water into a status symbol. The strategy positioned water, and the brand, as aspirational for kids and teens by blending street culture with health messaging. The campaign was further amplified by enlisting cultural icons from art and music to inspire a new generation to see hydration as both healthy and cool.

mega needed a brand identity that aligned with its vision of merging blockchain with human-centered design at scale. Creating an identity that expressed the transformation of emerging technology into cultural experiences demanded a streamlined, adaptable brand system—one that could support rapid expansion while remaining elegantly simple.

Dubai Design District (d3) unites leading brands and designers to explore the social and cultural impact of creativity. Home to prestigious names like Zaha Hadid Architects, Foster + Partners, Dior, and Gufram, d3 sought to establish itself among the world's cultural landmarks as Dubai's global profile increased. G PRO created a creative strategy that connected local and international talent to produce innovative work highlighting Dubai's unique global perspective.

Through his debut at Sole DXB, iconic designer Jeff Staple set out to connect the Middle East to his brand by blending streetwear, art, and storytelling, inviting both longtime fans and newcomers into his work iconic. We assembled a creative team whose aesthetic and style aligned with the brand’s vision, and whose established reputation in the local creative community provided an authentic pathway to introduce audiences to Staple’s philosophy of design as action, fostering meaningful engagement with the brand.