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Building a world of art, design, and editorial. Read
©️ 2024 greg.cool
Fantasy Architecture  LLC, 2025
about

Building a world of

art, design, and editorial.

GRAPHX is an American design studio creating ready-to-wear, editorial, furniture, films, and exhibitions. The studio employs a worldbuilding approach to produce immersive design experiences.

‍

GRAPHX was founded by architectural designer and artist Gregory Ketant. The studio regularly updates its archives with projects featuring collaborators like Rhizome, New Museum, Playlab, Jeff Staple, and Daniel Arsham.

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Critical Mass
Worldbuilding

Critical Mass

Poster Graphx
art

Poster Graphx

Black Artist Burnout
art

Black Artist Burnout

Quantum Architecture
editorial

Quantum Architecture

megaglobalstream
streaming

megaglobalstream

G Labs
A.I.

G Labs

mega.dope.pop
art

mega.dope.pop

Work In Progress
architecture

Work In Progress

mega
technology

mega

IVAN
furniture

IVAN

5 Minute Bench
furniture

5 Minute Bench

MEGAMAX
graphic design

MEGAMAX

Nuclei
film

Nuclei

MEGAMAX
graphic design

MEGAMAX

G Labs
A.I.

G Labs

mega
technology

mega

5 Minute Bench
furniture

5 Minute Bench

Nuclei
film

Nuclei

Critical Mass
Worldbuilding

Critical Mass

Work In Progress
architecture

Work In Progress

megaglobalstream
streaming

megaglobalstream

Black Artist Burnout
art

Black Artist Burnout

IVAN
furniture

IVAN

Poster Graphx
art

Poster Graphx

Quantum Architecture
editorial

Quantum Architecture

mega.dope.pop
art

mega.dope.pop

info

Critical Mass

Last Updated:
Aug 7, 2025

"Critical Mass" is a world-building visualizer showcasing select projects from the studio's 2024-2025 lineup. It offers a glimpse of "Business Casual," featuring a Marcel Breur classic chair frame modified to fit the dimensions of a duffel bag. The visualizer also highlights a Mayan blue bar soap with a 3D bas-relief cast mold of the GRAPHX logo, among other items. The visual presentation is accompanied by music from Queen's artist and designer Thelo3K's album Glociopath.

Theme:
Music

Credits

Creative Director
Gregory Ketant
Music
Thelo3K
Mixing + Engineering
DJ VAS
3D Animation
GRAPHX PRO

Stack

  • Blender
  • After Effects
  • Premiere Pro
  • Photoshop
  • Illustrator
2024

Critical Mass

feat. Thelo3K

Read More
sizzler
Critical Mass was the designer reel for the slate of projects from the studio.
Thelo3K
Critical Mass is soundtracked by Queen's artist Thelo3K and engineered by DJ VAS.
Character sketches from illustrator Dan Holland
social
The video has amassed nearly 100K views.

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