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Worldbuilding everywhere. Read
Fantasy Architecture  LLC, 2025
about

Worldbuilding everywhere

through research, design, and storytelling.

GRAPHX is an American design studio creating ready-to-wear, furniture, editorial, and exhibitions. The studio's vision is to make architecture for everyone.

‍
Founded by architectural designer and strategist Gregory Ketant, the studio regularly updates its archives with projects with Nanu Al-Hamad, New Museum, Jeff Staple, Playlab, PIN UP,  Rhizome, and more.

‍

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Poster Graphx
art

Poster Graphx

Black Artist Burnout
art

Black Artist Burnout

Quantum Architecture
editorial

Quantum Architecture

Critical Mass
multimedia

Critical Mass

Ice in the Desert
music

Ice in the Desert

SVN
art

SVN

megaglobalstream
streaming

megaglobalstream

G Labs
A.I.

G Labs

mega.dope.pop
art

mega.dope.pop

Work In Progress
architecture

Work In Progress

mega
technology

mega

IVAN
furniture

IVAN

5 Minute Bench
furniture

5 Minute Bench

MEGAMAX
graphic design

MEGAMAX

Nuclei
film

Nuclei

mega
technology

mega

MEGAMAX
graphic design

MEGAMAX

Black Artist Burnout
art

Black Artist Burnout

Work In Progress
architecture

Work In Progress

Ice in the Desert
music

Ice in the Desert

megaglobalstream
streaming

megaglobalstream

Nuclei
film

Nuclei

mega.dope.pop
art

mega.dope.pop

Quantum Architecture
editorial

Quantum Architecture

IVAN
furniture

IVAN

5 Minute Bench
furniture

5 Minute Bench

SVN
art

SVN

G Labs
A.I.

G Labs

Poster Graphx
art

Poster Graphx

Critical Mass
multimedia

Critical Mass

info

Critical Mass

Last Updated:
Aug 8, 2025

Critical Mass is a visualizer featuring projects from GRAPHX's slate for 2024-2025. It showcases a Marcel Breur classic chair frame augmented to fit a duffel bag's dimensions, a Mayan blue bar soap with a 3D bas-relief cast of the GRAPHX logo, among other items. The visual presentation features music from Queen's artist and designer Thelonious Lincoln's album Glociopath.

Theme:
multimedia

Credits

Archive Information
Archive Number
GXUSA-FA-2025-CM-GC
Archive Name
Video
Medium
Animation
Provenance
Instagram - 2024
Condition
Stable
Creators
Creative Direction
Gregory Ketant
Music
Thelonious Lincoln
Engineering
LSD VAS
3D Animation  
GRAPHX PRO
Location Tracking
Los Angeles, California
Rights & Reproduction
Rights Holder: greg.cool

Stack

  • Blender
  • After Effects
  • Premiere Pro
  • Photoshop
  • Illustrator
2024

Critical Mass

feat. Thelo3K

Read More
sizzler
The visual  showcased design projects for 2024 - 2025.
Thelo3K
Critical Mass is soundtracked by Queen's artist Thelo3K and engineered by DJ VAS.
Character sketches from illustrator Dan Holland
social
Custom modeled MSCHF Big Red Boots.

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