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Fantasy Architecture  LLC, 2025
about

Building a world

driven by architecture,
research, and storytelling.

GRAPHX is an American design studio
founded by architectural designer
Gregory Ketant creating ready-to-wear,
editorial, furniture, and exhibitions.
‍

The studio regularly updates its archives
with projects featuring collaborators
New Museum, Playlab, Rhizome,
PIN UP, and Nanu Al-Hamad.

‍

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Poster Graphx
art

Poster Graphx

Black Artist Burnout
art

Black Artist Burnout

Quantum Architecture
editorial

Quantum Architecture

Critical Mass
multimedia

Critical Mass

Ice in the Desert
music

Ice in the Desert

SVN
art

SVN

megaglobalstream
streaming

megaglobalstream

G Labs
A.I.

G Labs

mega.dope.pop
art

mega.dope.pop

Work In Progress
architecture

Work In Progress

mega
technology

mega

IVAN
furniture

IVAN

5 Minute Bench
furniture

5 Minute Bench

MEGAMAX
graphic design

MEGAMAX

Nuclei
film

Nuclei

MEGAMAX
graphic design

MEGAMAX

Black Artist Burnout
art

Black Artist Burnout

mega
technology

mega

Nuclei
film

Nuclei

megaglobalstream
streaming

megaglobalstream

IVAN
furniture

IVAN

Poster Graphx
art

Poster Graphx

Ice in the Desert
music

Ice in the Desert

Work In Progress
architecture

Work In Progress

mega.dope.pop
art

mega.dope.pop

Critical Mass
multimedia

Critical Mass

SVN
art

SVN

5 Minute Bench
furniture

5 Minute Bench

G Labs
A.I.

G Labs

Quantum Architecture
editorial

Quantum Architecture

info

G Labs

Uncanny Valley

Last Updated:
Aug 8, 2025

G Labs is a volume of multimedia created using early generative models that predate the current machine preference for "hyper-realistic" imagery. G Labs instead captures the more artistically interesting "uncanny valley" period of its early development.

Theme:
A.I.

Credits

Art Director
Gregory Ketant
Prompt Engineer
Gregory Ketant
Collaborator
DJ VAS

Stack

  • MidJourney
  • Dall-e
  • ChatGPT
  • Suno A.I.
  • Eleven Labs
  • Pika
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Adobe Premiere Pro
  • Adobe Firefly
2011 - 2012

SVN: Hi Fi

Start Here

Read More
deep dream
SVN: Hi Fi was the first exhibition of Gregory Ketant's artistic career.
nyc
The exhibition was produced by George Manley, and Sam Skinner.
set design
The exhibition transformed a vacant, sprawling townhome into an immersive set.
deep dream
The exhibition featured a standout storefront installation of a lived-in "bedroom."

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Ice in the Desert

Ice in the Desert

6 track EP capturing the soul of the Midwest.
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SVN

SVN

The genesis of worldbuilding began here.
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Critical Mass

Critical Mass

Worldbuilding visualizer featuring music from Thelo3K.
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megaglobalstream

megaglobalstream

The future of streaming.
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G Labs

G Labs

Generating taste in the uncanny valley.
Learn More