Profile
GRAPHX PRO is a worldbuilding production studio creating immersive design experiences at scale.
Brand experience
Art Dubai
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The New Museum
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Coca Cola
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Toyota
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Staple Design
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Vashtie
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Theophilus London
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Yeezy
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Melo X
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Downtown Dubai
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Fashion Forward
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Art Forum
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Art Dubai
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The New Museum
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Coca Cola
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Toyota
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Staple Design
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Vashtie
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Theophilus London
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Yeezy
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Melo X
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Downtown Dubai
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Fashion Forward
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Art Forum
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Keith Haring Foundation
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Ace Hotel
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Tribeca Film Festival
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Kenny Scharf
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Gufram
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Foster & Partners
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RBW
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Nervos
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Boiler Room
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PIN UP
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Google
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Youtube
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Staple Design
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Keith Haring Foundation
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Ace Hotel
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Tribeca Film Festival
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Kenny Scharf
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Gufram
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Foster & Partners
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RBW
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Nervos
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Boiler Room
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PIN UP
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Google
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Youtube
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Staple Design
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(Worldbuilding)
( 01 )
Architectural Design
( 02 )
Art Direction
( 03 )
Creative Production
( 04 )
Technology
( 05 )
Ideation
( 06 )
Research
( 07 )
Strategy
RBW
RBW, a premier LED lighting manufacturer with clients like Ace Hotel, Rockwell Group, and Meyer Davis, sought comprehensive rebranding during rapid growth to strengthen market position. After conducting numerous workshops, what emerged was the Higher Quality of Light campaign to transform the company's strategic, brand, and visual direction both internally and externally.
RBW
About This Project
RBW, a premier LED lighting manufacturer with clients like Ace Hotel, Rockwell Group, and Meyer Davis, sought comprehensive rebranding during rapid growth to strengthen market position. After conducting numerous workshops, what emerged was the Higher Quality of Light campaign to transform the company's strategic, brand, and visual direction both internally and externally.
A Higher Quality of Light
Caption
The campaign elevated RBW to prominence, combining craft, technology, and culture into one bold statement. Create a collectible product archive book celebrating the brand's design history, contemporary product renderings and immersive worlds. The campaign culminated with the development and launch of RBW's first smart factory in Kingston, New York.
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Archive
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Credits
- 3D Interior Designer - Tom Hancocks
- 3D Product Visualizer - Ada Sokol
- Web Development - Engine Digital
- Illustrator - Corey Wash
- 3D VFX - Andrew Strasser
- Art Director - Moustafa Hassan
- Book Design - Wax Studios
- Producer - James MacDougal
- Writer - Jacqui Palumbo
- Writer - Janelle Zara
WAT - AAH
Wat-aah! was a bottled water company that aspired to make healthy hydration appealing to young people. The Taking Back the Streets was a national campaign created to transform water into a status symbol. The strategy positioned water, and the brand, as aspirational for kids and teens by blending street culture with health messaging. The campaign was further amplified by enlisting cultural icons from art and music to inspire a new generation to see hydration as both healthy and cool.
WAT - AAH
About This Project
Wat-aah! was a bottled water company that aspired to make healthy hydration appealing to young people. The Taking Back the Streets was a national campaign created to transform water into a status symbol. The strategy positioned water, and the brand, as aspirational for kids and teens by blending street culture with health messaging. The campaign was further amplified by enlisting cultural icons from art and music to inspire a new generation to see hydration as both healthy and cool.
Turning Water into Street Culture
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The campaign featured renowned artists Hebru Brantley, Keith Haring Foundation, Tony Cncp, Kenny Scharf, and Shepard Fairey. It launched with Michelle Obama's endorsement and later secured Ariana Grande as an official brand ambassador. The initiative was further highlighted by Joey Bada$$'s live performance in front of our Colossal mural at the iconic Supreme store in SoHo.
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Archive
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Credits
- Pierre Bernard Francillion - Executive Curator
- Khalid Johnson - Consultant
- Dion Sapp - Consultant
- Quest Marley - Consultant
- Uyi Omorodion - Consultant
- Paul Pap - Consultant
- April Hunt - PR
mega
mega needed a brand identity that aligned with its vision of merging blockchain with human-centered design at scale. Creating an identity that expressed the transformation of emerging technology into cultural experiences demanded a streamlined, adaptable brand system—one that could support rapid expansion while remaining elegantly simple.
mega
About This Project
mega needed a brand identity that aligned with its vision of merging blockchain with human-centered design at scale. Creating an identity that expressed the transformation of emerging technology into cultural experiences demanded a streamlined, adaptable brand system—one that could support rapid expansion while remaining elegantly simple.
An Identity That Scales with the Future
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We created a modern framework that combines traditional design principles with engineering precision—a versatile system that connects blockchain technology to cultural relevance through a distinctive visual language. Built on comprehensive research, this identity supports expansion across mobile and Web3 platforms, positioning the brand for future digital evolution.
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Archive
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Credits
- Art Director - Moustafa Hassan
- Studio - Nexus LLC
- 3D Visualizer - Andrew Strasser
- Character Animation - Bucket Boi
Dubai Design District
Dubai Design District (d3) unites leading brands and designers to explore the social and cultural impact of creativity. Home to prestigious names like Zaha Hadid Architects, Foster + Partners, Dior, and Gufram, d3 sought to establish itself among the world's cultural landmarks as Dubai's global profile increased. G PRO created a creative strategy that connected local and international talent to produce innovative work highlighting Dubai's unique global perspective.
Dubai Design District
About This Project
Dubai Design District (d3) unites leading brands and designers to explore the social and cultural impact of creativity. Home to prestigious names like Zaha Hadid Architects, Foster + Partners, Dior, and Gufram, d3 sought to establish itself among the world's cultural landmarks as Dubai's global profile increased. G PRO created a creative strategy that connected local and international talent to produce innovative work highlighting Dubai's unique global perspective.
Elevating Dubai into the Global Creative Zeitgeist
Caption
The multiyear campaign was centered around a cultural program bridging local and global voices in art, design, and fashion. We delivered high-profile activations with Gufram, Lobotuain, and Fabio Novembre, managed exhibitions and a $10M+ public art collection. The campaign launched d3's first music festival, and provided strategic direction to increase foot traffic by 120% year-over-year, establishing d3 as a premier cultural destination.
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Archive
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Credits
- HRMNY - Event Production
- Dima Al Saidi - PR
- Mark Ireland - PR
- AJ Adams - Photography
- Amirlan Kurakov - Consultant
Staple Design
Through his debut at Sole DXB, iconic designer Jeff Staple set out to connect the Middle East to his brand by blending streetwear, art, and storytelling, inviting both longtime fans and newcomers into his work iconic. We assembled a creative team whose aesthetic and style aligned with the brand’s vision, and whose established reputation in the local creative community provided an authentic pathway to introduce audiences to Staple’s philosophy of design as action, fostering meaningful engagement with the brand.
Staple Design
About This Project
Through his debut at Sole DXB, iconic designer Jeff Staple set out to connect the Middle East to his brand by blending streetwear, art, and storytelling, inviting both longtime fans and newcomers into his work iconic. We assembled a creative team whose aesthetic and style aligned with the brand’s vision, and whose established reputation in the local creative community provided an authentic pathway to introduce audiences to Staple’s philosophy of design as action, fostering meaningful engagement with the brand.
Introducing an Icon to a New Generation
Caption
We created temporary architecture capturing Staple Design's essence—an immersive space showcasing the brand's legacy through design and storytelling. The installation attracted 8,000+ visitors over three days with appearances by Pusha T and Hiroshi Fujiwara. Jeff Staple's presentations anchored the experience, which included a printing station, career exhibition, and custom lighting. Engagement with local influencers generated widespread recognition, successfully establishing the brand in Dubai.
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Archive
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Credits
- Amirlan Kurakov - Project Manager
- AJ Adams- Photographer
- AELI - Music
- Riddha - Community Engagement
Pro shop
Start Worldbuilding Today.
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Full Studio
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TURN PRO
Everything you need to start worldbuilding, at scale.
TURN PRO
Everything you need to start worldbuilding, at scale.
- Dedicated Art Director and Project Manager
- Up to (2) projects
- Fully managed production team
- Can scale up or down at any time
- Up to (4) seats for stakeholders
- All studio services included:
- Architectural Design
- Art Direction
- Creative Production
- Technology
- Ideation
- Research
- Strategy
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Smart Studio System
A collaborative and engaging innovation and discovery framework for my creative project.
- 5-module innovation framework that guides any project from discovery to execution
- * Fully collaborative process—stakeholders co-create, contribute, and make decisions together
- Universally adaptable to any industry, project type, or organizational size
- Outputs include a clear, actionable roadmap that streamlines execution and accelerates results
- Modules preserves every concept for future use and inspiration
* optional
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